Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Ultimate Guide To Dating (“we”, “us”, “our”) collects, uses, and protects information when you visit ultimateguidetodating.com. We take your privacy seriously and aim to be clear about what we do and why.

Who We Are

Ultimate Guide To Dating is an independent content website providing dating advice and information for entertainment purposes. The site is operated from the United Kingdom.

If you have any questions about this policy, you can contact us at: hello@ultimateguidetodating.com

What Information We Collect

Information you give us

If you sign up to our newsletter, we collect your email address. That is the only personal information you actively provide to us. We do not operate user accounts, and you do not need to register to use the site.

Information collected automatically

When you visit the site, certain information is collected automatically. This includes your IP address, browser type, the pages you visit, how long you spend on them, and how you arrived at the site. This data is collected via cookies and analytics tools (see the Cookies section below).

How We Use Your Information

We use the information we collect to:

Understand how the site is being used so we can improve it
Send our newsletter to subscribers who have opted in
Serve relevant advertising through third-party ad networks
Monitor site performance and fix any technical issues

We do not sell your personal data to any third party. We do not use your data for automated decision-making or profiling.

Cookies

This site uses cookies. Cookies are small text files stored on your device when you visit a website. They help the site function correctly and allow us and our advertising partners to understand how visitors use the site.

The types of cookies used on this site include:

Analytics cookies — set by Google Analytics to help us understand visitor behaviour in aggregate. This data is anonymised.
Advertising cookies — set by Google AdSense and other advertising partners to serve relevant ads and measure their performance.
Functional cookies — used to remember your preferences and support core site functionality.

You can control or disable cookies through your browser settings. Note that disabling some cookies may affect how the site works. You can also opt out of personalised advertising from Google by visiting adssettings.google.com.

Third-Party Services

We use a number of third-party services that may process data about your visit. These include:

Google Analytics — website analytics. Google Privacy Policy
Google AdSense — display advertising. Google Privacy Policy
Affiliate networks — we may include affiliate links in our content. When you click these links, the affiliate network may set cookies to track any resulting purchase. We are not responsible for the privacy practices of third-party sites.
Email marketing provider — if you subscribe to our newsletter, your email address is stored with our email service provider in accordance with their own privacy policy.

Affiliate Links

Some links on this site are affiliate links. If you click one and make a purchase, we may earn a small commission at no extra cost to you. We only link to products and services we think are relevant and useful. Affiliate relationships do not influence our editorial content.

Your Rights Under UK GDPR

If you are based in the United Kingdom, you have the following rights regarding your personal data:

The right to access the personal data we hold about you
The right to have inaccurate data corrected
The right to request deletion of your data
The right to withdraw consent at any time (for example, by unsubscribing from our newsletter)
The right to object to processing of your data
The right to data portability
The right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at hello@ultimateguidetodating.com and we will respond within 30 days.

Data Retention

Newsletter subscriber data is retained for as long as you remain subscribed. You can unsubscribe at any time using the link in any of our emails. Analytics data is retained in line with the default settings of the relevant platform (typically 26 months for Google Analytics).

Children’s Privacy

This site is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to check back periodically.